Why Me?

One Word — EXPERIENCE

t’s not just that shiny BS in Journalism, earned from Northeastern University, Boston — but years of stringing words together to sell, motivate, explain and entertain.

I’ve written for newspapers and magazines, businesses and non-profits in every genre—working with both in-house marketing teams and for independent advertising agencies on all kinds of mutually beneficial (ad)ventures in every medium — articles, emails, blogs, social media posts, website copy, and various marketing collateral, both digitally and in print. 

As a journalist, my reporting led to the resignation of a police chief and his sergeant after I found some sketchy dealings.

Today I use my writing skills to explain complex things and help organizations connect with their tribes on an emotional level.

By using friendly, conversational language we can speak to people who are looking to understand their health problems, and, more importantly, your solutions.

My goal is to dispel fear with information.  It’s that exchange of information that builds trust between patients and providers. This bond ultimately persuades people to take action — and that’s the most important part, especially when it comes to taking care of themselves and the people they love.

I am a consummate professional, a great listener, an ideator who’s fun to work with. I’m also a deadline-driven individual, delivering on time, every time while managing the needs of the creative team — who work for squeaky toys, bones and belly rubs.

Let's Dive In!

 That copy isn’t going to write itself.

Curious?

Get in Touch.

Michelle@Michelle-Kaplan.com

Call/Text:

(561) 670-4332