sERvices

When it comes to writing, I’ve done it all. 

Every project is unique. Including Yours. I’d love to hear all about it.

Looking for something off the menu? No worries.

Just call and ask. 

What I Do

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Blog Articles

Be the voice of authority, boost readership and delight the Google gods with original content. Blogs can highlight new treatment options, explain procedures and showcase your knowledge or expert opinion.

Website Copy

Captivate your patients and clients as soon as they land on your page. Your copy needs to convey your message in mere seconds. I can do that!  
  

Emails

Let patients know about upcoming specials, informational seminars or new treatments with warm emails. Email marketing is 40 times more effective than social media and more lucrative, with a jaw-dropping ROI of 3800% — that’s $32 for every $1 you spend.

Social Media

Engage your audience while letting them feel like an insider. Pull back the curtain and give them a peek at the latest happenings. Show off your staff, highlight your general atmosphere and shine a spotlight on any specials or coming events.

Newsletters

Newsletters let your clients anticipate, plan and book ahead. They’ll feel like a VIP knowing about upcoming events and specials. They’re a great vehicle for explaining treatment plans and options.

Creative Copywriting & Strategy

Need big ideas? I have them. Need to take big ideas and translate them into marketing collateral? I can do that. Maybe your brand needs a refresh? Let’s talk.

Let's Dive In!

 That copy isn’t going to write itself.

Curious?

Get in Touch.

Michelle@Michelle-Kaplan.com

Call/Text:

(561) 670-4332